Bio

In a nutshell, I enable teams, guide them to decisions and deliver.

Since 2010, I have worn multiple hats, serving as a builder, mentor, leader, and strategist. I move fluently between AI, product, business, engineering, design, and data with a track record across early-stage, growth, and established organizations. I have built products in fintech, health tech, ops, automation, marketplaces, analytics, e-commerce, energy, ed-tech, etc. I build 0 to 1, act on user and market opportunities, and turn complex challenges into clear, effective, and measurable results.

I come from engineering and spent 7 years there, gradually shifting from backend to frontend with an emphasis on UI/UX and a deep passion for data and SaaS. During that time, I mainly worked on 5-50-person start-ups across B2B and B2B2C. I moved to Germany as an engineer for DeliveryHero's UK branch, Hungryhouse. At DH, I transitioned to product management after serving in parallel as a scrum master for a year.

After HungryHouse’s £240m acquisition, I joined a Series A organization. At Humanoo, I owned the native mobile apps and the internal Ops/CRM platform. I gained additional B2B2C experience by leading operations and the product teams to white-label and release in the Swiss market through the 2nd-largest insurance company, Helsana. We became the #1 health app in the country for 2 months. This was also my first experience with regulated markets and smart personalization.

Next stop: EdTech and Careerfoundry. I worked directly under an amazing CPO and mentor, Megan. To her absolute credit, she taught me how to be a good manager, collaborate, and grow people. During that time, I completed my MBA and evolved into a Product Lead, directing the department, establishing practices, mentoring product teams and being responsible for the outcomes. Gaining exposure to and involvement in all parts of the organization. This was a unique experience because I built relationships with stakeholders across departments, partnered directly with C-level on strategy, and led KPIs and initiatives for infrastructure, operations, user-facing, marketing, etc.

As I became curious about what else I could absorb from a large organization and put into practice, I moved to Neobanking. At N26, as Product Lead for Assistance Tooling, I owned internal solutions and external tools, such as Salesforce, for Ops teams, and the governance of the relevant engineering ecosystems. Lastly, I represented the department's 10 cross-functional teams in company-wide initiatives. Although I had released ML projects in the past, this is where I got my first contemporary AI experiences.

After a yearly break, I organically started working with technical founders and small organizations, which led me to start this agency. I do what I do best: focus on the user, the market, and the problem, then act and deliver on opportunities. Furthermore, my recent founder experience in 2025 gave me firsthand insight into the challenges of entrepreneurship and producing high-quality outcomes. Strategy and execution go hand in hand, and covering that spectrum from multiple angles is what I bring to my clients.

The end!